DAP Scenarios (Use Cases)

The Basics

When you configure a product as “Free”, you can use a “Free Signup Form” to sign up users for that Product.

If not, then the only way for people to get access to that Product, is to either buy it, or for the DAP Admin to give them access to it manually.

Now, let’s see the different ways in which you can use DAP.

Case 1: How to use DAP as an Email List

1. Create and save a Product (a DAP “Product” is same as “Membership Level” same as “Email List”)
2. Just add the Autoresponder email sequence to this product.
3. No need to add any content, because you’re not dripping content, but dripping just emails.
4. Click on the “Direct Signup HTML” link and copy the HTML
5. Publish the HTML on any page of your site, just like you would publish a signup form from Aweber or GetResponse.
6. The form collects “First Name” and “Email” from your visitor
7. Anyone who signs up through this form is given access to that Product, and added as a “Free” user
8. You can continue to drip autoresponder emails on them, and also send them email broadcasts.

Case 2: Free Sign-up. Then Promote Paid One-off Products

1. There are no time limits or trials here. User signs up for free. You continue to promote your products to them.
2. You will need to create 2 products here – 1 Free and 1 Paid
3. Create your paid Product – “Paid Product 1” as a Non-Subscription product (Is Recurring = No)
4. Set up the content protection, dripping (if any) and emails.
5. Create a new free Product  – “Free Product” – (which contains just free content and autoresponder emails)
6. Use Direct-Signup to signup users for “Free Product”.
7. “Joe Customer” signs up for free through this form, and becomes a free member.
8. Keep dripping free content and emails on them. In the emails, you can promote the sales page(s) for your Paid Product(s).
9. When Joe Customer eventually buys “Paid Product 1”, then now Joe automatically get access to “Paid Product 1”.
10. When you search for Joe Customer’s email on the Users > Manage screen, you will see that Joe now has access to 2 products: “Free Product” and “Paid Product 1”

Case 3: Free Trial with Forced Continuity Forever

1. You offer a 30-day free trial. After trial, subscription payments every 30 days, forever, until they cancel their subscription.
2. Set up a Product in DAP as…
   Is Recurring: Yes
   Recurring Cycle 1: 30
   Recurring Cycle 2: 30
   Recurring Cycle 3: 30
3. You can’t really do a “free” trial. You must charge at least 1 penny ($0.01) [because otherwise, Paypal (for instance) doesn’t send the right information in the IPN. And credit card processors won’t even validate the credit card if you try to charge $0.00, so when it’s time for the subscription to be charged after a month, you will see a lot of declines and rejected cards].
4. Set up your buy button (in Paypal, ClickBank, 1ShoppingCart, etc) to match the above subscription set up in DAP (from Step #2 above): A $0.01 trial for 30 days, then recurring payments of $X every 30 days, forever (never ends).
5. Make sure you use the same Product Name in both DAP and in your buy button.
6. Publish the button on your sales page. When someone clicks on the button and signs up (you’ve already set up the payment processor integration during setup), DAP will automatically give them access to this product for 30 days (Recurring cycle 1).
7. After 30 days, if subscription payment comes in as scheduled, then the user’s “Access End Date” is extended by another 30 days. So they will get access to all the dripped content from Day #31 to Day #60.
8. If user cancels before the trial is over (or their subscription payment fails for some reason), then their “Access End Date” stays the same, which means it automatically expires.

Case 4: Paid Monthly Recurring Product with No Free Trial

1. Create a Product in DAP as…
   Is Recurring: Yes
   Recurring Cycle 1: 30
   Recurring Cycle 2: 30
   Recurring Cycle 3: 30
2. Set up your buy button (in Paypal, ClickBank, 1ShoppingCart, etc) to match the above subscription set up in DAP (from Step #1 above): Instant payment of $X + Recurring payments of $Y every 30 days, with an forever (never ends).
3. Make sure you use the same Product Name in both DAP and in your buy button.
4. Publish the button on your sales page. When someone clicks on the button and signs up (you’ve already set up the payment processor integration during setup), DAP will automatically give them access to this product for 30 days (Recurring cycle 1).
5. After 30 days, if subscription payment comes in as scheduled, then the user’s “Access End Date” is extended by another 30 days. So they will get access to all the dripped content from Day #31 to Day #60.
6. If user cancels before the trial is over (or their subscription payment fails for some reason), then their “Access End Date” stays the same, which means it automatically expires.

Case 5: All Free Content, Available only to “Registered” Members, Dripped Content

1. You wish to make all of your content available for free, but users must “Register” first (i.e., sign-up using their email id) so that you can continue to send them emails and drip content so that they don’t get it all on day #1 and then un-subscribe from your list.
2. Create a Product, say, called “Marketing Tips”.
3. Set “Is Recurring” to “N”.
4. Add content to this product (blog posts, files, etc). Set up the drip for this content (day #1, day #7, etc)
5. Set up email autoresponders, if any, and add to this product.
6. Click on “Direct-Signup HTML” on the Product page, copy signup-form HTML, publish on any page of your web site.
7. “Joe Member” signs up for free through this form, and becomes a free member.
8. DAP will keep dripping free content and emails on members.

Case 6: All Free Content, Available only to “Registered” Members,All available Day 1

1. Almost everything is the same as Case 5 above.
2. Except when you set up the dripping, set all of your content to be available on Day #1.
3. So when user signs up through your squeeze page, they have access to all of the content right away.

Case 7: Packaging Same Content In Different Ways

So you would like the ability for a reader to buy access to a single blog post, or purchase a “Day Pass” to view all posts, or purchase a “Month Pass” or even a “Annual Pass”.

Here’s how you would do it:

1) Create a separate product for each scenario. So you end up with 4 Products:

i) “Single Post“: Has just one blog post as part of it

ii) “One-Day Pass“: Contains all blog posts, dripping for all set to start on Day #1, and also end on Day #1 itself

iii) “One-Month Pass“: Contains all blog posts, dripping for all set to start on Day #1, and end on Day #30

iv) “Annual Pass“: Contains all blog posts, dripping for all set to start on Day #1, and end on Day #365

Create 4 buy-buttons and publish them all on your sales page. Whichever product your reader purchases access to, DAP will automatically give them access to all of the content within that product, and drip it on them just the way you have set it up.

Case 8: Selling An Ebook/Report/Zip/Doc

So you would like the ability for a visitor to buy your ebook/PDF/report

Here’s how you would do it:

1) Create a separate product for your ebook – call it “Super-Duper-Report” .

2) Create a single WP page/post that has some copy about the ebook, and then directly links to the ebook from the page/post itself.

3) Protect both WP page/post as well as the direct link to your ebook on your server (like http://YourSite.com/wp-content/uploads/super-duper.pdf) as part of the product from Step 1.

4) Set the “Logged-In URL” for the Product to be the WP page that talks about and links to the ebook.

5) Create buy-button for DAP Product, and publish it on your sales page.

Case 9: Upgrading From Lower-level to Higher-level

So you would like the ability for a member to upgrade from one membership level to another (lower level to higher level – eg., Silver to Gold).

Please note that if a member is already subscribed via, say, Paypal, and their subscription is already stored as say 9.99 a month, then there’s no way to automatically upgrade them to another level that requires a payment of $19.99. There’s no way to modify the stored monthly amount in Paypal from 9.99 to 19.9 – Paypal won’t allow you to modify stored subscriptions.

So your only option is to get them to sign up newly for the higher-level, and then cancel their subscription to the lower level. Or if you’re using say a payment gateway like Authorize.net, then you can log in to your merchant back-office, and modify the subscription to start charging 19.99 going forward. That’s one of the greatest flexibilities offered by having your own merchant account.

Case 10: Selling New Product To Existing Members

So you would like the ability for an existing member/buyer to buy a new product from you (one-time or subscription).

This is exactly the same as when you set up the first product. No difference. Somewhere near the buy button, just let them know to use their existing member email during the purchase, if they’re a current member, that’s all.

As long as they use the same email id from their existing DAP account, then DAP will simply add the access to the new product to their existing account once they’ve purchased it.

Case 11: “Magazine Subscription” Model

You want to deliver content as if it were a monthly magazine. Only those who were in for that month, should be able to access that month’s content, and keep access to that content going forward.

You want to set up content to drip for a month.

So, for example…

a) For the month of April, you want only those who joined in April to get access to April’s content and onwards (if they stayed on, of course).

b) Those who joined any time in May should only get access to May content and onwards (but nothing before May).

So here’s what you do…

1) Make sure you set “Setup > Config > Advanced > Give access to previously paid for content” to “Y”.
2) Then, for each piece of content, you would set You also set up actual access start and end dates (note: “dates”, not “days”).

Then, for a post, you would set up…

Start Date: 04-01-2011
End: 04-31-2011

That way, anyone who joins in the month of April, will get access to April content now and onwards.
But anyone who joins on or after 05-01-2011, won’t get access to April content, but they’ll get access to May content now and onwards.

Case 12: Trial Sign-up. Then Promote Manual “Recurring” Upgrade

This assumes that your recurring is not forced-continuity. You want people to sign up for a trial first, and then manually “upgrade” to a recurring subscription. If they don’t do anything at the end of the trial, then their access to the trial product will automatically expire. But you can continue marketing to them to make them upgrade. We will set it up so that once they upgrade, they will be “moved” from the “Trial” product to the “Recurring” product (using “Product Chaining”). So they will no longer receive emails asking them to upgrade.

1. You will need to create 2 products here: 1 Trial and 1 Recurring
2. Create a new One-time Product  (Is Recurring = No) called “Trial” and set access duration to be (say) 14 days (assuming 14 day trial)
3. This contains all content and autoresponder emails that should be available to them during the trial period
4. Generate buy button for this “Trial” product and put it on your sales page.
5. Create a new product, “Monthly Subscription” (Is Recurring = Yes) which is a (say) monthly recurring subscription, with payments every 30 days.
6. Generate buy button for “Monthly Subscription” product and put it on same or different sales page.
7. Set up a Product Chain that says “If added to Monthly Subscription, remove from Trial”, so if someone upgrades to monthly, then they will no longer have access to trial product. So it makes it easier for you to keep marketing to your trial subscribers without any overlap or confusion.
8. “Joe Customer” arrives at your web site and signs up for for the trial. He is given access to “Trial” product.
9. DAP starts dripping content and emails on them. In the emails, you can promote the sales page(s) for your subscription product
10. Joe eventually signs up for “Monthly Subscription”, then now Joe automatically get access to “Monthly Subscription”, and thanks to the Product Chain that you set up earlier, his access to the “Trial” product is removed. So he is no longer in that trial group.
11. When you search for Joe Customer’s email on the Users > Manage screen, you will see that Joe now has access to just 1 product: “Monthly Subscription”.
12. So basically, users will have access to any one of the two distinct products at any given time, which segments them so that marketing to them is straightforward, as you know who you are marketing to.

Case 13: One-Time Offer (or Page) After Free Signup

Q: I am wanting to collect some information from subscriber, but not until they have completed free registration. But page should be shown only once and only the first time they’re logging in.

1. Create free product in DAP and generate signup form code
2. In the form code, you will see the hidden form field “request” which will allow you to redirect new subscriber to any page immediately after signup (they will already be logged in to DAP by that time). Set that “request” URL to your page where you have created a set of custom profile fields form them to fill out (see this link for creating custom fields, and see this link for customizing profile page and showing only certain fields on a page).
3. You can even drip that custom profile page so that it’s available only on first day (start day: 1, end day: 1)

That’s it! So subscriber signs up through your signup form, automatically gets logged in, lands on custom profile page which only shows a few fields that you want them to sign up, and once they submit the form, at the bottom of the form, you can have a link that says “Click here to enter member’s area”, and once they move away from that page, they will never see that page again because there’s no link to that page anywhere in your navigation menus.

Creating a new site (WP) where I would like the ability for a reader to
buy access to
a single blog post,
or purchase a "Day Pass" to view all posts,
or purchase a "Month Pass" or even a "Annual Pass".