Email Resources – Page 2 – DAP Documentation

DAP vs Aweber

(Or… “DAP vs MailChimp”, “DAP vs. GetResponse”, “Amazon vs Web Host”, …. “DAP vs 3rd-Party-List-Service”)

Quick Summary: Here’s what we recommend, in the order listed below:

1) DAP + Amazon SES: Best option – this is what we use ourselves here at DigitalAccessPass.com and WickedCoolPlugins.com.

2) DAP + ActiveCampaign: If you must sign up for a third-party service for their advance analytics, we highly recommend ActiveCampaign, which is a very robust and popular email service, which we recommend over even, say, Aweber. This #2 option is great if you want advanced email analytics – like click-thru rates or open-rates – that DAP itself doesn’t offer yet. You will still be able to add the subscriber/buyer to both DAP and ActiveCampaign, for eg., and you will have the choice of sending out the emails from either system. This offers more flexibility, but comes at a cost of the services like ActiveCampaign or Aweber.

3) DAP + Your Web Host: Very usable and workable option as long as you are hosting with a decent web host.

Now, for some background information…

We often get asked why use Aweber (or other third-party list service) when DAP itself has a built-in Autoresponder system as well as an Email Broadcast system. So here’s a brief overview of when and why it makes sense to use DAP – or ActiveCampaign/Aweber/MailChimp/GetResponse, etc.

Why DAP Rocks

DAP integrates with Amazon SES (Simple Email Service), which allows you to send out tens of thousands of emails a day using DAP. Which means that it will only cost you pennies to send out a large volume of email via DAP (just $0.10 per 1,000 emails). So imagine the power of DAP and the deliverability of Amazon in one sweet, integrated system!

Until quite recently, it used to be that the biggest advantage of using a third-party service like Aweber was their email delivery rate. But with the onslaught of high-powered, high-deliverability but-still-inexpensive services like Amazon SES, the advantage now shifts more towards DAP.

Also, when you use a third-party service, like Aweber, and you send out an email and a number of people mark it as spam (incorrectly or not), your account could get shutdown without notice, and you would lose your entire list (unless of course, you have been maniacally exporting the data every few days and storing it on your computer in the form of a CSV file, the chances of which are highly unlikely).

But when you use DAP with say, Amazon SES, your “list” is still stored within the DAP database on your web site. So you always own the list, and the data is always going to be there on your web site, even if you stopped using DAP. And if the same spam issue happens with SES, then Amazon will probably shut down your SES account too – but in this case, that’s not a bank-breaker, because you can sign up with a different email provider, like AuthSMTP.com, or SMTP.com, or Mandrill, integrate DAP with this new email service, and resume your emails like nothing ever happened. Obviously, we’re not telling you this as a way to spam people. The point is that nowadays, people who don’t want your messages any more, instead of unsubscribing, will sometimes mark your email as spam. And when stuff hits the fan, that’s when it’s nice to have some options (like DAP + SES), instead of losing your entire list.

But first, some basics…

DAP is not an email service like Aweber or ActiveCampaign.

DAP is just a tool – like Outlook or Thunderbird – that simply sends out email using your web host’s email server, but in an automated fashion, of course.

If your inexpensive shared web host is hosting a large number of sites on one server, and one of them sends out spam (or mistakenly gets flagged for spam), that will put the email deliverability of every web site on that server, in jeopardy, because your site now shares the same IP address as that of an “alleged” spammer. So your emails could get sent to junk/spam folder by Gmail and Yahoo. Or worse, they just totally disappear into the ether. Some customers won’t get your emails. This won’t happen with Aweber (for the most part).

Aweber (and other premier email service providers) have staff on hand just for this purpose. Their core business is about email deliverability. They spend a lot of time, money and resources dealing with regular ISP’s (like AOL and SBC) to make sure their lists – and their reputation – remain clean. Which is also probably why they shut down large lists without much of a warning to you, and do other similar crazy stuff.

I guess it works for them – and the other Aweber users, because when you send out an email through your Aweber list, it almost always gets there in your recipient’s inbox. Which is very cool. And which is why they also charge so much for their service.

And that’s where DAP comes in.

You can use DAP’s built-in email autoresponder and broadcast system, and send out emails through your web host. But that normally means that the deliverability of those emails is only as good as your web host’s deliverability. And if you’re not on a Virtual Private Server (VPS) or a Dedicated server, then relying on your cheap, shared web host to safely deliver your email to your members is totally unrealistic and naive – just ain’t gonna happen.

And that’s where the 3rd-Party SMTP feature of DAP comes in real handy – this is one of the un-sung features of DAP that makes it so much more powerful than almost all other competing WordPress membership plugins, and just doesn’t get talked about enough.

You can use DAP as an “Email-Sending Tool” and hook it up to an external SMTP service provider – like Amazon Simple Email Service (Amazon SES), Fusemail.com or AuthSMTP.com – to send out bulk-mail through DAP – while completely bypassing your web host’s email system.

Which means you get high email delivery, thanks to a 3rd party SMTP provider like Amazon SES that practically guarantees you sky-high deliverability rates and rock-bottom rates, and you can host hundreds of thousands of emails in DAP for no charge other than standard hosting fees (it’s after all just disk-space in your database), and send emails through Amazon SES (costs just 10 cents for every 1,000 emails you send).

Don’t wish to pay even those few pennies? Then simply use DAP on a decent web host like Liquid Web.

DAP also has a built-in job queue to schedule outgoing emails, with the ability to throttle the number to make sure that you don’t exceed your web host’s hourly email sending limits (most web hosts limit you to 300 outgoing emails/hour).

You can even use multiple SMTP servers from your own other lesser-used web sites, all combined together in a round-robin fashion, be able to send thousands of emails an hour right from your web host for absolutely free!

So, to summarize, here’s what DAP can and can-not do when compared to more expensive, dedicated email services like Aweber and GetResponse.

Advantage: DAP

Aweber and similar services cost several hundred dollars a year (see Aweber.com – it could cost you about $794 a year – based on an annual fee of $194/year + another $600/year for maintaining a list size of just 5,000 subscribers). But all emails sent via DAP are essentially FREE! You don’t pay anything to send out thousands of emails and have a list with tens of thousands of members. The Autoresponder & Broadcast features are built right into the core DAP software.
Don’t trust your web host to deliver the emails? Simply hook up DAP to an external email system like Amazon SES and send thousands of emails for mere pennies! Takes all of 5 minutes to set up!
Unlimited Autoresponders
Store Unlimited email id’s for free (no limit on how large your list can grow – so it’s practically free, since you’ve already paid for DAP and your web hosting)
Full control over your list. You can make the sign-ups single opt-in. You can add your buyers to your list without forcing double opt-in on them. Services like Aweber will force double opt-in even when it’s a paid member who just purchased your product or service. And there’s no way around it. And you have to play by their rules, even if they don’t make sense sometimes. But since you control the DAP software, you get to decide who to send out broadcast or autoresponder emails to. Bring them all in as single-optin if you want. Or move them from one list to another. Or add them to multiple lists. Whatever you want.
Import any CSV list (just need an email) and broadcast to them or add them to your autoresponder. You don’t even have to add them to your database at all – do on-the-fly mailings without storing any of the emails or subscriber data (imagine sending out a quick email blast to your mastermind group – or soccer team parents!). A very powerful tool – so don’t abuse it (i.e., don’t use it to spam!)
Add same email to multiple Autoresponders (unique to DAP)
Email throttling included, so as to not exceed your web host’s hourly email sending limits
DAP has a stunning-looking “Lightbox” plugin with several built-in templates, to show your DAP signup form as a popup. See List Builder Popup for DAP
Ability to merge member data – like password or affiliate link or user id – right into the emails (DAP only). Third-party email services won’t know as much about your members as DAP does, and won’t be able to (say) send members their personalized affiliate link (like DAP can).
International-friendly: Using DAP, you can send out autoresponder and broadcast emails in multiple languages. Not restricted to just English. DAP now supports Chinese, Spanish, Russian, Danish, French, Italian, and Hindi – and that’s just what we know! DAP will surely work with any language that is UTF-8 based. We don’t think any of the big third-party email marketing services – like Aweber or GetResponse – support non-English emails. This in itself is a HUGE plus for DAP.

Advantage: Aweber and the others

Ability to track open rates and click-through rates (coming in a future version in DAP)
Ability to automatically send out your newly published blog posts as a broadcast (also coming in a future version in DAP)

So given a choice, here’s what we recommend, in the order listed below:

1) DAP + Amazon SES: Best option – this is what we use ourselves here at DigitalAccessPass.com and WickedCoolPlugins.com.

3) DAP + Your Web Host: Very usable and workable option as long as you are hosting with a decent web host.

Feel free to comment below if you have any questions.

What is a Product?

In DAP, a “Product” is the same as what some would call as a “Membership Level“.

We call it a “Product” because you really are selling access to this “Product/Membership Level” as an actual product on your web site.

A Product is basically a collection of…

1. “Content” (blog posts/pages/category links),

2. “Files” (.pdf, .mp3, .mp4, etc) and

3. “Emails“ (autoresponder emails)

Think of a Product as one big bucket, into which you add some content, you add some files, you add some autoresponder emails, you set up how the content should “drip”, how the files should drip, how the “emails” should drip, specify if this is a “Recurring” product or a “One-Time” product, specify the price, is there a trial, etc.

Basically, this “Product” is what your members “Buy” access to (or you can also give them access on the backend, without them having to buy – for eg., to your JV partners or business associates).

Whatever content you want your members to have access to when they become a member, is what you would add to this product.

For example, if you are running a subscription site on “How To Train Dogs”, you could give your product the same name “How to Train Dogs”. And to this product, you would add blog posts that you have created (like “Tools to buy”, “Dog Training 101”, “How to reward your dog”, etc).

You can set up Unlimited Products/Membership Levels in DAP. For instance, you can have 3 recurring membership levels (3 different products, called “Platinum Members”, “Silver Members” and “Gold Members”) – and you can add different content to each of these levels.

At the same time, you can have a 4th product – a one-time-sale product – called “Puppy Potty Training” where the buyer just gets access to 1 PDF report.

And you can have a 5th product – a one-time “Video” product – where the buyer gets access to a series of videos, all at the same time (no “dripping”).

A member can have access to one or more (unlimited) products at any given time.

Any time we say content, we mean WordPress blog posts, blog pages and regular files (PDF, zip, doc, mp3, mp4, swf, .jpg, etc).

Adding content/files means that as an admin, you can specify what content on your web site is part of this product, and you can go into each link and specify the access control for that file – like, is this content free or paid, when is it accessible to the user (on day #1, day #7, etc) – and for how long.

You can add content from your web site using the provided file browser within the “Manage Products” page, or you can also add using full URLs (like http://www.YourSite.com/dogtraining/protect-this-post.html).

Adding emails means you can setup an email autoresponse to be a part of this Product, and that email can be configured to go out to the user after “X” number of days after she has joined, or on a specific date (in case your email is date- or time- sensitive.