What is a Product?
In DAP, a “Product” is the same as what some would call as a “Membership Level“.
We call it a “Product” because you really are selling access to this “Product/Membership Level” as an actual product on your web site.
A Product is basically a collection of…
1. “Content” (blog posts/pages/category links),
2. “Files” (.pdf, .mp3, .mp4, etc) and
3. “Emails“ (autoresponder emails)
Think of a Product as one big bucket, into which you add some content, you add some files, you add some autoresponder emails, you set up how the content should “drip”, how the files should drip, how the “emails” should drip, specify if this is a “Recurring” product or a “One-Time” product, specify the price, is there a trial, etc.
Basically, this “Product” is what your members “Buy” access to (or you can also give them access on the backend, without them having to buy – for eg., to your JV partners or business associates).
Whatever content you want your members to have access to when they become a member, is what you would add to this product.
For example, if you are running a subscription site on “How To Train Dogs”, you could give your product the same name “How to Train Dogs”. And to this product, you would add blog posts that you have created (like “Tools to buy”, “Dog Training 101”, “How to reward your dog”, etc).
You can set up Unlimited Products/Membership Levels in DAP. For instance, you can have 3 recurring membership levels (3 different products, called “Platinum Members”, “Silver Members” and “Gold Members”) – and you can add different content to each of these levels.
At the same time, you can have a 4th product – a one-time-sale product – called “Puppy Potty Training” where the buyer just gets access to 1 PDF report.
And you can have a 5th product – a one-time “Video” product – where the buyer gets access to a series of videos, all at the same time (no “dripping”).
A member can have access to one or more (unlimited) products at any given time.
Any time we say content, we mean WordPress blog posts, blog pages and regular files (PDF, zip, doc, mp3, mp4, swf, .jpg, etc).
Adding content/files means that as an admin, you can specify what content on your web site is part of this product, and you can go into each link and specify the access control for that file – like, is this content free or paid, when is it accessible to the user (on day #1, day #7, etc) – and for how long.
You can add content from your web site using the provided file browser within the “Manage Products” page, or you can also add using full URLs (like http://www.YourSite.com/dogtraining/protect-this-post.html).
Adding emails means you can setup an email autoresponse to be a part of this Product, and that email can be configured to go out to the user after “X” number of days after she has joined, or on a specific date (in case your email is date- or time- sensitive.