DAP offers a number of affiliate statistics on the “Affiliates > Reports” page.
Here’s how it looks as of DAP v4.2.1.
1) Email Id of Affiliate
This is the field where you would enter the email id of an affiliate, if you want to generate a report specifically for an affiliate. If you leave it blank, the report will include all affiliates.
2) “From” & “To” Dates
By default, if you leave these fields blank, then DAP will assume “today’s” date – i.e., the date whenever you’re viewing this page.
3) View Performance Summary
This is the most detailed report available. This is the report being viewed in the above screenshot. For a given time period, for a given number of affiliates (“all” affiliates if (1) is left blank above), it shows…
- Affiliate Id
- Full Name
- Email id
- Clicks generated during selected period
- Referrals generated (includes total of both Free and Paid referrals): If the referred member actually bought something, it constitutes a “Paid” referral. If they simply signed up, say, for your free newsletter or free report or free product, then it is counted as a “Free” referral.
- Commissions Earned: This is the actual amount credited to the affiliate’s account during the selected period
- Sales Generated: This is the amount of the actual sale (purchase) generated for your membership site.
- Earnings Per Click (EPC): This is an indicator of how well your web site is converting clicks into signups/members. So if an affiliate sent you 100 clicks (on their affiliate link), and 5% of them signed up for your “FaceBook Secrets” membership product by paying $10 each, it means a total revenue of $10 x 5 = $50. And if you were paying 30% affiliate commissions for the product, then the affiliate earned $15 in total.Total clicks sent: 100
Total affiliate earnings from those 100 clicks: $15
Earnings Per Click (EPC) = $15/100 = $0.15 – which means, 15 cents per click.The higher the EPC, the easier it will be for you to attract other JV partners and super-affiliates.
4) View Earnings Details
This shows the breakdown of each purchase referred by each affiliate. It’s a detailed view of the affiliate earnings, that lists each and every transaction (order) in the system that was referred by affiliates, all generated for the selected time period. It displays…
- Affiliate Id
- Full Name
- Email Id
- Product (name) that was purchased by referred buyer
- Referral Date (when affiliate was associated with buyer)
- Date/Time of actual transaction
- Trans Id: This is the transaction (order) id for the actual purchase
- Earning Type (L: Lead, S: Sale): Says what type of a commission credit it was – whether it was a “Pay Per Sale” credit or a “Pay Per Lead” credit.
- Id of User Referred: This tells you the actual user id of the buyer who was referred by the affiliate.
5) View Payments
This shows all payments made to affiliates during the period.
6) Refund Period
This is a config setting that you can change in Setup > Config. This is what drives which orders are picked up for affiliate payment. See this article for more details.
7) View Due Payments as of <date>
This is the MAIN button you should click to start the process of paying your affiliates each month (or however often it is that you pay affiliates). When you click this button, it will show you a report (see screenshot below) of commissions owed on all orders in the system UNTIL X days ago, where X is your “Refund Period”.
So if today is 10/01/2011, and you have a refund period of 60 days, then DAP will only consider orders prior to 60 days as of today. Which means, orders up to 08/01/2011 (of course, depending on how many days in a month, you may not exactly end up with 08/01/2011, because it goes an actual 60 days back from today – and sometimes, the report will stop at the 2nd or 3rd day of the month – like 08/03/2011. But that’s ok, don’t worry about it). You just focus on paying your affiliates on whatever day you wish to make the payment.
So when you click on this button, DAP will bring you a summary report of all affiliates, and how much they’re owed today, for all transactions referred by them as of 08/01/2011 (as per this example).
And when you click on the “Export These Affiliates For Payment” button shown in the screenshot above, DAP will select and mark those affiliates as being exported for payment.
And DAP will show you Paypal Mass-Pay Ready text report, with the affiliate info and the commission amount info already filled in and ready to go. If you’re paying via Paypal Mass-Pay, then all you need is this file. See this post for details.
NOTE: Being exported for payment doesn’t mean that you’ve actually paid them. Exporting affiliates for payment only means that DAP has now “set aside” those affiliates for payment, and you still need to tell DAP that you’ve actually paid your affiliates.
This is important, because you might export affiliates for payment on the first of the month, but it may take you a day or two (or 10) to actually make the payment – especially if you’re sending out Checks.
So once you’ve made the payment either through Paypal mass-pay, or by mailing your affiliates physical checks, then you need to tell DAP that you’ve actually sent out the payments, which is what you’ll do in the step below.
8 ) Mark Affiliates from <export> as Paid
This is where you will select the most recent export from the drop down (see #8 in first image at the very top), and click the “Paid” button. This is what actually lets DAP know that you’ve actually made the payment, and only after you do this, will the affiliates see the payment show up in the “Payments” section on their “Affiliate Info” page.
9) Archived Reports
This is just a report that shows you past commission payment exports.