Content Protection, Security and DRM
We frequently get asked questions like…
“Can DAP protect my Videos/PDF’s/Audio files from being copied? Is there some kind of tracking that I can build into my videos that will let me track the video on torrent sites?”
“Can DAP prevent people from downloading my videos/audio/pdf and uploading it to a torrent or third-party site?”
“Can DAP force people to only watch my videos online? I don’t want my members to download any of my content to their hard disk – I want to force them to see/read/hear/watch everything online.”
Short Answer: No.
Long Answer: Keep reading…
The Nitty-Gritty
There are so many ways to steal your content from your web site – no matter what technology you use.
Let us explain what that means…
1) Let’s say you implement a technology where only paying members can even get to your videos. Like you can already do with DAP. So then a paying member can download your video because they are already a paying member, and they actually have access to the videos. And once your video has been downloaded to their hard disk, you have lost all control over it – no matter what anyone tells you, that’s the truth. Because they can upload it to any illegal warez sharing site, and there’s nothing you can do about it.
Of course, you could spend all your time, money and efforts monitoring the thousands of illegal sharing sites whether your video or ebook is found anywhere – assuming you can even find it in the first place, which would be like finding a needle in a hay stack – no, make that “hay factory” – wait, make that “finding a needle in New York City” – and then write to those site owners and ask them to take it down.
Or you could focus on the 99% of legitimate members of your site, and create great content for them, and keep them paying month after month, and sell more products to them, and keep them happy.
2) Let’s say you use a plugin that only allows true-streaming – like one based on Amazon CloudFront technology, that will not allow the users to directly download your videos, but force them to watch online only. Then there’s any number of “screen-capture” tools – even free ones – that your members can use to capture another video of your video, and then share it with their friends, or upload to illegal sharing sites.
The list goes on and on. No matter how hard you make it, there’s always going to be a way around.
So, unless you’re a NASA, NetFlix, or Amazon or Apple who has a real reason to protect their content that is worth real millions of dollars, there is *no technology* available today that will let you track a video or pdf *after* it has been downloaded. If someone is saying they can do this, then they’re outright lying to you, and playing on your fears.
DAP already has a built-in password-sharing prevention security built in. If someone tries to share their account info with others, DAP will lock their account the moment their account gets log-ins from multiple IP’s (you can configure this setting) and deny further access to any of their content, until you investigate the user and “un-lock” their account.
DAP already protects all of your media from illegal access.
DAP also prevents your Amazon S3 videos and audio and other content from being accessed by anyone directly. Using a script like http://S3MediaVault.com , you can make it such that your videos and audio and other media can only be downloaded from approved sites (where the plugin is installed), and then on top of that, there’s DAP already sitting like a monster watch-dog, making sure only authorized users can even get into the site in the first place.
So hope that helps if you’ve gotten too worried about protecting your content – so worried that you’re missing the big picture.
Don’t Forget What Is Important (Hint: It starts with “Mem” and ends with “bers”)
The best membership sites allow people to consume the content they’ve paid for in multiple ways – view the video, download the video, download mp3 audio version of the video, download the presentation as a powerpoint, download the transcripts as a PDF, and so on.
Instead of making it easy for your members to download the content, if you’re going to spend your limited resources trying to figure out how to prevent people from downloading content that they’ve actually paid for, and force people to only view your content online and not be able to view it offline (like in their spare time or when going for a jog in the park), you run the risk of upsetting 99% of your legitimate paying members, in order to secure your content from the 1% of pirates, who will steal and share your content no matter what.
So forget about the 1%, and focus on the 99%. DAP already has enough security in place to stop the 1%. So don’t worry about that. Your content is very secure with DAP.
Anything else is just a total waste of your time. So don’t get distracted by the noise, and just get on with the real important tasks on hand: Building a long-term recurring income stream by building a large community of highly satisfied, loyal fans who are thrilled about what you have to offer, and will continue to pay month after month because whatever it is that you’re selling, is making their life better in some way.
The hardest thing to do online, with a membership site is still this: Creating great content, Attracting buyers, and then getting your members to keep paying month after month.
And that, is the big picture.